n recent years, the number of tech-driven consumers has increased as a result of massive technological wave. And this rise has influenced the fashion retailers to play digitally oriented in sector. However, this is not the only reason, for the business side of the issue online selling is much more cost-effective than managing physical stores.
For instance, BCBG Max Azria. According to Sourcing Journal, the multi-brand company has dealt with financial problems last few years. Its heavy debt was a big burden for the company and it has recently filed for Chapter 11(Reorganization Under the Bankruptcy Code)*. The group also declared that they are going to close some physical stores, and will focus on e-commerce for reorganizing. Nonetheless, is this decision adequate to secure their role on the stage?