enturies ago, golfing started to strengthen its ties with business world. At the beginning, of course, it was not a game of biz society, but it gained a business-wide popularity by the help of the situation created by Industrial Revolution.
At that time, a new group of people emerged, named middle-class, between upper and lower class society. Those people did belong neither noble community nor worker ensemble. However, they had time to spend for leisure activities, and budget to afford expensive services. Those were the people who created today’s golf, injected business spirit to the game, and wrote its dress code such as sportive biz.
n recent years, the number of tech-driven consumers has increased as a result of massive technological wave. And this rise has influenced the fashion retailers to play digitally oriented in sector. However, this is not the only reason, for the business side of the issue online selling is much more cost-effective than managing physical stores.
For instance, BCBG Max Azria. According to Sourcing Journal, the multi-brand company has dealt with financial problems last few years. Its heavy debt was a big burden for the company and it has recently filed for Chapter 11(Reorganization Under the Bankruptcy Code)*. The group also declared that they are going to close some physical stores, and will focus on e-commerce for reorganizing. Nonetheless, is this decision adequate to secure their role on the stage?
ver the past decade online and mobile marketing have risen in fashion industry as well as other industries. While commerce is getting more virtual, delivering and returning of garments still keep their reality.
Shipping and returning of products might have some traditional ways; however, today’s consumer demands new and fresh offers from retail companies. Therefore, that chapter of supply chain playbook is being rewritten in accordance with the customer’s expectations by fashion retailers.
had my holiday recently in Gold Coast, which is the city hosting some of the most popular surf beaches in the continent and the world including. And also, it is the location where Billabong, the surf brand known worldwide, was born almost eighty years ago.
Because of this reason, I put going to shopping a Billabong store at the top of my to do list. Believe me, I am not exaggerating, to see a store belongs to Billabong at each corner in the city is quite normal while wandering through the streets. But to see numerous stores of this brand was not the thing surprised me. But I got really amazed when I met the extraordinary sale and marketing method used by Cotton On.